Every Indian has reason to be proud of our country's achievement in the field of milk production. From a situation not long ago, where we were deficient in milk production, we are now the world leader in milk production. This was made possible thanks to the co-operative movement.

The dairy co-operative movement in India is huge in size and spread across the length and breadth of our nation, networking thousands of tiny villages to major towns and metros. For the 11 million farmers and their families, who are a part of the co-operative movement, milk has become their major source of income.

Young people have an important role to play in this co-operative movement, both as individual consumers and as a part of the co-operative movement. As individual consumers we all have a responsibility to patronise hygienically packed co-operative milk to ensure health and safety for our families.

Young people can contribute in many other ways as well. To begin with, choose milk, rather than cola drinks, keeping in mind the nutritive advantage. It also serves our milk producer's interests and makes this co-operative venture stronger.

Spread this message far and wide amongst friends and relatives…Become a part of this co-operative movement that touches the lives of millions of our fellow countrymen.

Amrita Patel
Chairman,NDDB